Privacy policy

Last updated: February 16, 2026

GOOD THE BRAND operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). GOOD THE BRAND is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Medical and Product Disclaimers (Supplements and Wellness Products)

The dietary supplements, vitamins, and wellness products offered through our Services are not intended to diagnose, treat, cure, or prevent any disease.
Statements regarding health, wellness, or nutritional benefits have not been evaluated by the Food and Drug Administration (FDA) unless explicitly noted.
Products are intended for general wellness purposes only. They are not a substitute for professional medical advice, diagnosis, or treatment.
Always consult your healthcare provider before starting any new supplement, especially if you are pregnant, nursing, have a medical condition, or are taking prescription medications.
Individual results may vary. We do not guarantee that any product will provide specific outcomes.
Products may contain allergens or ingredients that can cause reactions in sensitive individuals. Please review product labels carefully.
Our Services may provide general wellness content and recommendations; this information is for educational purposes only and does not constitute medical advice.
Customers are encouraged to report adverse events or side effects directly to us or the appropriate regulatory authority.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Health-related preferences you may provide (e.g., dietary restrictions, wellness goals) solely for personalization of your shopping experience.
Any sensitive health-related data you provide voluntarily for inquiries, subscriptions, or wellness program participation.
Aggregated or anonymized information derived from the above data for analytics, marketing, and research purposes.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties;
From public databases, credit agencies, or other lawful sources where permitted;
From health or wellness program registrations or inquiries you voluntarily submit.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
Research and Development. To analyze and improve our products, develop new products, and evaluate the performance of our supplements and wellness offerings.
Safety Monitoring. To track reports of adverse effects or customer feedback related to product safety or usage.
Regulatory Compliance. To comply with local, state, federal, and international laws applicable to dietary supplements and wellness products.
HIPAA-style Safeguards. For any voluntarily provided sensitive health-related information, we implement strict internal access controls, encryption, and auditing protocols to minimize exposure and ensure confidentiality.
Anonymization & Aggregation. We may anonymize data to conduct wellness research, analyze trends, and provide aggregated insights without identifying individual users.

Consumer Rights and Privacy Protections

Depending on where you live, you may have certain rights regarding your personal information:

California (CCPA/CPRA). Right to know, delete, correct, opt out of sale/sharing, and non-discrimination.
European Union / UK (GDPR). Right to access, rectify, erase, restrict processing, data portability, object, and lodge a complaint with a supervisory authority.
Other U.S. states (NY, VA, CO, WA, etc.). Certain rights to notice, access, deletion, correction, and opt out of targeted advertising.
Global Privacy Control (GPC). Respect for signals from browsers or devices indicating privacy preferences.
Do Not Track. We honor DNT signals where supported.

You may exercise these rights by contacting us at Support@itsgoodthebrand.com . We may require verification of identity to process requests.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies for security, analytics, marketing, and to improve user experience.
You may control cookie preferences via your browser settings or opt out of targeted advertising using industry-standard tools.

Data Security, Retention, and Minimization

We implement industry-standard technical, administrative, and physical safeguards to protect personal information.
Personal information is retained only as long as necessary to provide Services, comply with law, resolve disputes, or enforce policies.
We minimize collection to only what is necessary and regularly audit data to ensure proper retention and anonymization.

International Transfers

Data may be transferred outside your country. Transfers to countries without equivalent protections are safeguarded via standard contractual clauses or similar mechanisms.

Updates

We may update this Privacy Policy to reflect changes in our practices, legal obligations, or regulatory guidance. The “Last updated” date will indicate the most recent revision.